Two Agents. £75,000 Difference. What Do You Do?

Here’s the truth: It’s not about choosing the “right” agent.

It’s about exposing who’s telling the truth..

The Situation Most Sellers Panic Over

Two agents walk into your home.

• One says: £500,000
• The other says: £575,000

Now you’re stuck.

Because if the higher number is right, you don’t want to lose £75,000.
But if it’s wrong, you risk wasting months on the market.

This is where most sellers make the wrong call.

@john.savage Reply to @sfinners great question.... how. To gain yet lose nothing #zerobseststeagency #property #houseselling #estateagents ♬ original sound - John Savage

What Most People Do (And Why It Backfires)

They go with the highest valuation.

Not because they believe it —
but because they’re scared of missing out.

That’s exactly what some agents rely on.

They overvalue to win the instruction…
then condition you down weeks later.

You lose time.
You lose momentum.
And usually, you still lose money.

Savage Truth:
The agent who promises the highest price is often the one planning your first reduction.

What I Did (And What You Should Do Instead)

I once valued a property £80,000 higher than three other agents.

The seller said:

“John, I like you — but you’ve clearly overvalued this to win the business.”

Fair.

So I said this:

“Don’t give me the instruction. Don’t sign a contract.
Just give me one shot — one viewing.”

No marketing.
No portals.
No commitment.

Just access to the right buyer.

That buyer paid the full £80,000 more.

Done.

The 5-Day Test (Use This Exactly As Written)

If you’re facing a big gap in valuations, do this:

Step 1 — Give the Highest Agent a Controlled Opportunity

• No contract
• No online marketing
• No tie-in
• Just a 5-day window

Step 2 — Set the Expectation Clearly

Tell them:

“If you can achieve that price, prove it with your best buyers.”

Step 3 — Watch What Happens

They bring:

• 2–3 serious buyers
• At the price they promised

Or they don’t.

Step 4 — Make Your Decision Based on Proof

• If they deliver → the price is real
• If they don’t → it isn’t

No emotion.
No guessing.
Just evidence.

Why This Works

It removes:

• Emotion
• Sales tactics
• Empty promises

And replaces it with one thing:

Proof.

Not opinions.
Not “we think”.
Actual buyers with actual money.

What Happens If You Skip This

Go straight to market at the higher price without testing it:

• You sit with no serious interest
• Your listing goes stale
• Buyers assume something’s wrong
• You reduce anyway

And most of the time?

You sell for less than you would have if you got it right from day one.

Mid-Post Check (Be Honest With Yourself)

If your agent is confident in their valuation…

Why wouldn’t they prove it in 5 days?

Want a Straight Answer on Your Own Property?

If you’re dealing with conflicting valuations or a property that isn’t moving:

👉 Book a Property Audit (£50)

30 minutes.
No fluff.
Just the truth about where you sit — and what to do next.

Next Step Reading

• 👉 For Sale… But Still Not Sold?
• 👉 Why Overpricing Is the Most Expensive Mistake Sellers Make
• 👉 The First 14 Days: Where Your Sale Is Won or Lost

About John Savage

Straight-talking property advice for sellers who want results — not excuses.

No long contracts.
No fluff.
No games.

Just strategy, execution, and accountability.